Erik Bush, Chief Executive Officer

Erik Bush recently retired from IBM after 31 years of experience with the company, the majority of which was in executive and management positions. Most recently, Erik was the executive responsible for the rapid growth and expansion of IBM’s Network of GBS Global Delivery Centers. He led the implementation of sweeping changes which resulted in improved client service and substantially enhanced capabilities. Erik also served as the Vice President of Operations for IBM’s Global Business Services units in Europe and the Americas.

Erik has extensive experience working with clients in the production and distribution industries. He led the development of unique solution capabilities for Industrial Sector clients. He leads through a deep commitment to delivering tangible benefits to his clients through a pragmatic, results oriented approach. He holds a BS degree in Economics from Miami University of Ohio.

ebush@demanddriventech.com

Greg Cass, Vice President of Product Implementation

With over 25 years of management experience in the manufacturing sector, Greg has a solid and hands on understanding of manufacturing systems, strategic planning, performance measurements, financial reporting and accounting and informational reporting systems. Greg has been CFO for four major companies, two of which grew by more that $100 million is sales during his tenure. Greg has also has a unique understanding of the Replenishment+® application as he has led it development from the genesis of the application in 2005.

gcass@demanddriventech.com

George Penzenik, Vice President of Software Development

With over 30 years of experience George Penzenik has a unique blend of leadership, sales and technical capability in the technology arena. His wide ranging experience with various hardware and software platforms, networks, programming languages, operating systems and database structures have dramatically impacted the development and application of the R+® and DBR+™ products.

gpenzenik@demanddriventech.com

Chad Smith, Demand Driven Thought Leader

Chad is the co-author of Orlicky’s Material Requirements Planning, Third Revised Edition (McGraw-Hill, 2011).

In 1997 Chad co-founded Constraints Management Group, LLC (CMG). Since the late 1990’s Chad and his partners at CMG have been at the forefront of developing and articulating the concepts behind Demand Driven MRP as well as building DDMRP compliant technology (Replenishment+®). Additionally, Chad is an internationally recognized expert in the application and development of the Theory of Constraints (TOC), getting his formal training at the Avraham Y. Goldratt Institute Academy and working under the tutelage of Dr. Eli Goldratt, author of The Goal, for several years.

In 2011, Chad founded the Demand Driven Institute with his co-author in the Orlicky book Carol Ptak.

csmith@demanddriveninstitute.com