Throughout the manufacturing and distribution industries, companies have found the traditional approach to S&OP challenging to implement since it requires a robust management system and substantial organizational commitment to achieve results. Many companies have abandoned their S&OP process as they find the effort to align demand, supply, and capacity plans is undermined by changing market conditions and forecast variance. Demand Driven S&OP (DDS&OP) focuses on building a business model driven by increased flexibility and adaptability providing an approach to S&OP which reduces S&OP workload while yielding improved results. DDS&OP prioritizes exception management and responsiveness which focuses management on business priorities.