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«Si tuviera que resumir el DDMRP en una palabra, sería visibilidad. Somos capaces de ver, de un vistazo, el estado real de nuestras materias primas y productos terminados, lo que nos guía en la dirección correcta para reponer en el orden correcto».
Stephen Wicks, Gerente de Planificación, Namibia
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Los retos
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Coca-Cola Beverages Africa (CCBA) es el octavo embotellador de Coca-Cola en el mundo. En 2018, la CCBA envió más de 916 millones de cajas en todo el sudeste y centro de África oriental. Como muchos fabricantes de todo el mundo, el CCBA se centra en la mejora continua. A lo largo de los años, la empresa ha hecho progresos, como la reducción de la falta de existencias del 29% en 2013 al 18% en 2016 y el aumento de la tasa de servicio (OTIF) del 65% al 68% en el mismo período. Pero estos logros no han sido suficientes para que la CCBA satisfaga las crecientes demandas de los mercados a los que sirve. Parte del problema era la proliferación de artículos y familias de productos. De 2013 a 2016, el número de artículos aumentó de 370 a 580 y las familias de productos de 7 a 18. La CCBA continúa planificando la demanda basándose en las previsiones y, a pesar de sus mejores esfuerzos, no ha sido capaz de aumentar la fiabilidad más allá del 68%. Por último, la organización no tenía la visibilidad necesaria para gestionar adecuadamente el reabastecimiento. Al igual que muchos otros fabricantes que dependen de la planificación basada en previsiones, los inventarios estaban desequilibrados con demasiados productos erróneos y no suficientes de los correctos. El equipo de planificadores se basó en hojas de cálculo desarrolladas internamente y en evaluaciones empíricas para determinar lo que debían ordenar.
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Solución
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En 2016, el CCBA decidió examinar más de cerca la Planificación de Necesidades de Material Basada en la Demanda (DDMRP), un método de reabastecimiento que alinea el reabastecimiento del inventario con la demanda real del mercado. En octubre del mismo año, comenzó la capacitación de los planificadores, poniéndolos en el camino de convertirse en planificadores certificados por la demanda. Luego, en febrero de 2017, se puso en marcha el primer proyecto piloto en una planta de embotellamiento en Namibia. Esta planta envía más de 14 millones de cajas al año de 135 artículos. En marzo de 2018, después de desplegar la capacitación impulsada por la demanda en todo el grupo, la CCBA desplegó una solución de DDMRP basada en una hoja de cálculo en Kenya, Uganda, Etiopía, Ghana y Tanzanía. Sin embargo, en septiembre de 2018, la CCBA decidió que había llegado el momento de sustituir sus hojas de cálculo del DDMRP por una solución integral que le ayudara a racionalizar sus operaciones de DDMRP para lograr mejoras aún mayores. Tras una evaluación exhaustiva de las soluciones disponibles en el mercado y una opción de desarrollo patentada, la CCBA seleccionó Replenishment+ de Demand Driven Technologies. Una vez más, la organización desplegó por primera vez la solución en Namibia con resultados significativos, incluida una reducción del 29% del inventario total en los dos primeros meses. Para el CCBA, la aventura continúa. En el otoño de 2019, la organización ha desplegado Replenishment+ en Uganda, Mozambique y Tanzania, con más emplazamientos previstos. Steven Wicks, Oficial de Planificación, habla sobre el impacto del DDMRP en Namibia.
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Los resultados con Replenishment+
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En los primeros dos meses:
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Stock de Materias primas
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38%
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Roturas de Stock
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de 18 % à 5 %
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Stock total
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del 27% al 38% dependiendo del sitio
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animation_speed=»0.1″ animation_offset=»» iconcolor_hover=»#6ebe69″ circlecolor_hover=»» circlebordercolor_hover=»» /][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»» border_color=»» border_style=»solid» margin_top=»50px» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»» 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Pida una demo
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