Building Supply Chain Agility in the Food & Beverage Industry


Food & Beverage companies are facing increased challenges in managing their supply chains. Product proliferation, customer desire for fresher products, seasonal events and promotions are all contributing to creating a complex and difficult to manage planning environment. Against this backdrop, conventional planning methods are falling short of delivering value to supply chain planning and scheduling users working in the Food and Beverage segment. As well, industry executives struggle to gain the visibility they need to optimize plans and respond to market opportunities. In an ever-changing business climate, how do you optimize supply chain planning in the food industry?

F&B Industry Webinar

In this webinar Barry Anderson – Demand & Supply Planning Specialist at Coca-Cola Beverages Africa (CCBA) and Erik Bush – CEO of Demand Driven technologies highlight the supply chain challenges faced by producers in the F&B segment. Barry Anderson of Coca-Cola Beverages Africa (CCBA) shares his perspectives on the wider market conditions and how those conditions impacted the supply chain planning environment of CCBA.

What You Will Learn

How demand driven tactics can help you address: 

Results Achieved by CCBA in the first 2 years of adopting Demand Driven MRP

Out of Stock Inventory

18%  down to 5%

On Time In Full

73%  up to 85%

Inventory Reductions


F&B leaders leverage Demand Driven Planning

How can DDMRP optimize your F&B Supply Chain - Part 1

About Coca-Cola Beverages Africa

As the eighth-largest Coca-Cola bottling partner in the world, CCBA is committed to meeting and exceeding customer expectations. Like many other major food and beverage companies, its supply chain is vast and complex, stretching across multiple countries and incorporating plant operations, transportation and warehousing, materials planning, and sales.
In this webinar, you will learn how Demand Driven MRP helped CCBA achieve best-in-class service levels, compress lead times, and reduce inventory by:

  • Utilizing DDMRP to align materials to true market demand
  • Improving planner focus on key planning and execution priorities
  • Providing real-time visibility across their supply chain

Barry Anderson - Demand & Supply Planning at Coca-Cola Beverages Africa

Erik Bush

Erik Bush - CEO/ Demand Driven Technologies

Erik Bush has led the growth of Demand Driven Technologies since its formation in the fall of 2011. 

He retired from IBM in 2010 after 31 years of experience with the company. He was the executive responsible for the rapid growth and expansion of IBM’s Network of GBS Global Delivery Centers. Erik also served as the Vice President of Operations for IBM’s Global Business Services units in Europe and the Americas.