As the eighth-largest Coca-Cola bottling partner in the world, CCBA is committed to meeting and exceeding customer expectations. Like many other major food and beverage companies, its supply chain is vast and complex, stretching across multiple countries and incorporating plant operations, transportation and warehousing, materials planning, and sales.

In this webinar, Barry Anderson will discuss how Demand Driven MRP helped CCBA achieve best-in-class service levels, compress lead times, and reduce inventory by:

• Utilizing DDMRP to align materials to true market demand
• Improving planner focus on key planning and execution priorities
• Providing real-time visibility across their supply chain