Demand-Driven Planning Case Study | AmorePacific Lifts Service To 99% And Cuts Raw Material Inventory 20% With Intuiflow

Founded in 1945, AmorePacific delivers beauty and health solutions across 30 global brands, supported by cutting-edge R&D and its own distribution network.

As growth accelerated, weekly planning cycles and traditional MRP/ERP could no longer keep pace with market variability—especially for long-lead raw and packing materials.

The Challenge: Forecast-Driven Planning That Couldn’t Be Trusted

For two decades, AmorePacific layered new MRP/ERP tools onto weekly product planning and demand planning. Despite daily MRP runs, core issues persisted:

• Unreliable long-term forecasts: accuracy was <10%, so purchasing treated forecasts only as rough reference.
• Workarounds and expediting: teams tried to shorten lead times manually because short-term signals were more dependable.
• Exposure to calendar shocks: seasonal and holiday disruptions (e.g., Chinese New Year) routinely triggered shortages and stockouts.

The Solution: Demand-Driven Buffers And Dynamic Control With Intuiflow

AmorePacific implemented Intuiflow using DDMRP principles to replace forecast-driven nervousness with flow-based priorities.

1. Decouple Upstream Supply: Strategic buffers were established at raw-material warehouses to protect finished-goods lead times.

2. Standardize Buffer Profiles Across The Plant: Planners configured buffer profiles for ~1,500 raw-material items, including long-lead packing materials—creating a consistent, visual way to set priorities and trigger replenishment from actual demand.

3. Adapt To Calendar Risk With Dynamic Buffer Management: Intuiflow’s dynamic adjustments extended effective lead times for items sourced from China ahead of Chinese New Year, sharply reducing shortages and stockouts during the holiday window.

The Results: Higher Service, Lower Inventory, Smoother Execution

• Purchasing response rate (packing materials): 60% → 90%
• Service level: up to 99%
• Raw materials inventory: −20%
• Order management for raw materials became faster and more reliable, with planners working to clear, relative priorities instead of firefighting.

Future-Proof Your Supply Chain With Intuiflow

AmorePacific’s transformation shows how Intuiflow helps complex manufacturers simplify planning, cut inventory, and sustain growth through real-time visibility and adaptive control.

Intuiflow connects materials planning, scheduling, and execution in one unified platform. Planners manage by priorities, not firefighting, with AI-optimized buffers and live dashboards showing exactly where attention is needed.

Intuiflow: One Platform. Four Core Solutions

• Materials Planning: Keep inventory aligned to real demand, avoiding shortages and overstocks.

• Scheduling & Execution: Sequence work by true priorities, not arbitrary due dates.

• Sales & Operations Planning: Link strategic goals to daily realities through shared visibility.

• Demand Planning: Adapt plans dynamically as conditions shift.

Intuiflow Is Smarter By Design

With Autopilot, Intuiflow’s AI engine continuously tunes buffers to maintain service while minimizing inventory. Embedded Power BI analytics make performance transparent, and seamless ERP integration ensures data accuracy and fast deployment.

See how Intuiflow can help your organization move from forecast-driven complexity to demand-driven flow.

👉 Book an Intuiflow demo to see how it can unlock similar results.