Intuiflow Case Studies | Demand-Driven Supply Chain Success Stories

Miansai Cuts Planning Time and Boosts Agility During COVID-19 with Intuiflow

Written by Demand Driven Technologies | Oct 7, 2025 1:03:41 PM

Miansai is a global accessories brand with a distinct, minimalist aesthetic—crafted from fine Italian leathers, precious metals, and custom-made marine-grade ropes. Its products are sold online and in flagship stores in Soho and Venice Beach, appealing to customers who value craftsmanship and simplicity.

Since its founding in 2008, the company’s growth has been rapid. But as retail evolved and department stores tightened their terms, Miansai’s supply chain faced new pressures.

The brand’s online and retail channels were thriving, yet its internal planning systems weren’t built for scale.

The Challenge: Manual Planning Across 1,000+ Components

As demand grew, CIO Christopher Veck and his team were struggling with a homegrown inventory process that depended heavily on spreadsheets.

“I used to download multiple sales reports for each location, each week, and average them out manually.”

Christopher Veck, CIO, Miansai

Miansai didn’t manage finished goods in its system. Instead, it tracked more than 1,000 modular components—different metals, ropes, and leathers that could be combined into hundreds of SKUs.

Identifying which items were needed at which location took up to 10 hours each week, creating bottlenecks and risking stock imbalances across stores and warehouses.

The Solution: A Native NetSuite Integration with Intuiflow

A chance encounter at Oracle SuiteWorld led Miansai to Intuiflow, whose native-to-NetSuite integration offered an immediate way to connect planning directly to demand across channels.

Implementation began in January 2020, with Intuiflow installed first in the warehouse by March and then rolled out to retail locations shortly after.

The benefits appeared instantly.

“Now we can do that daily, in a matter of minutes.”

Christopher Veck

Intuiflow automated demand alignment and simplified analysis of shared components used in multiple products. Planners could see exactly which materials were trending, where they were needed, and how much to replenish—all without manual report-building.

The Results: Faster Decisions and Agility in a Crisis

When COVID-19 hit, Miansai’s new system proved transformative. Retail traffic fell sharply, but online orders surged. Using Intuiflow’s visibility, the team turned retail stores into shipping hubs, maintaining service levels even as sales channels shifted overnight.

The results were striking:

  • Online sales up 70% year-over-year (January 2021).
  • 30% of all orders shipped from stores, easing pressure on the warehouse.

Despite major shifts in buying patterns, the company kept deliveries on time and used its physical stores as a strategic advantage.

“Intuiflow made it easy to understand trends across components used in multiple finished products and source the correct amounts.”

Christopher Veck

In an era where many consumer brands struggled to keep stores relevant, Miansai turned them into a competitive asset—thanks to real-time, demand-driven planning.

Future-Proof Your Supply Chain with Intuiflow

Miansai’s story shows how Intuiflow helps fast-growing brands connect planning, inventory, and fulfillment into one agile system that reacts to real demand in real time.

Intuiflow is a unified platform that synchronizes materials planning, scheduling, and execution. Instead of chasing spreadsheets, planners gain live visibility, AI-optimized buffers, and one version of the truth across every channel.

Intuiflow: One Platform. Four Core Solutions

Intuiflow is Smarter by Design

With Autopilot, Intuiflow’s AI engine continuously fine-tunes parameters and inventory buffers. Embedded Power BI dashboards provide instant insights, while seamless integration with ERP systems like NetSuite enables fast adoption.

See how Intuiflow can help your brand simplify planning, accelerate fulfillment, and stay agile under any conditions.

👉 Book a Demo today