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Caso de éxito Amore Pacific

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Los retos

[/fusion_title][fusion_text]Fundada en septiembre de 1945, AmorePacific Corp. ha proporcionado a clientes de todo el mundo una gama de soluciones de belleza y salud a través de 30 marcas que cubren productos de belleza, cuidado del hogar y salud. AmorePacific opera sus propios centros de investigación y desarrollo y sus instalaciones de distribución de productos de última generación. En los últimos 20 años, la empresa ha puesto en práctica varias soluciones de planificación de los recursos humanos y de la planificación institucional de los recursos, diseñadas para mejorar la planificación del ciclo semanal de los productos y sincronizar la planificación de la demanda. Incluso con la adición de nuevas tecnologías y el MRP diario, AmorePacific ha experimentado varios problemas de gestión de la cadena de suministro, entre ellos

  • Fiabilidad de las previsiones de ventas – La precisión a largo plazo de las previsiones de MRP/ERP no era fiable (10% de precisión). El equipo de adquisiciones no podía confiar en la previsión de ventas y la utilizó sólo como referencia.
  • Medidas de evasión – El equipo de adquisición intentó reducir el tiempo de respuesta porque la precisión de las previsiones a corto plazo era más fiable.

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Esta aplicación fue apoyada por

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