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«Si tuviera que resumir el DDMRP en una palabra sería visibilidad. Somos capaces de ver, a primera vista el estado real de nuestras materias primas y productos terminados, lo que nos guía en la dirección correcta para hacer reposiciones en el orden correcto».
Stephen Wicks, Gerente de Planificación, Namibia
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Los retos
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Coca-Cola Beverages Africa (CCBA) es el octavo mayor embotellador de Coca-Cola del mundo. En 2018, enviaron más de 916 millones de cajas a través del sudeste y el este de África central.
Al igual que muchos fabricantes de todo el mundo, CCBA se centra en la mejora continua. A lo largo de los años, han hecho algunos progresos, como la reducción del agotamiento de las existencias del 29% en 2013 al 18% en 2016 y el aumento de los envíos de la OTIF (Operación a tiempo completo) del 65% al 68% durante el mismo período. Pero esos logros no fueron lo suficientemente buenos para que la CCBA satisficiera las crecientes demandas de los mercados a los que sirve.
Parte del problema fue la proliferación de SKUs y categorías de productos. De 2013 a 2016, los SKUs crecieron de 370 a 580 y las categorías de productos se expandieron de 7 a 18. Para agravar el problema de la complejidad, la CCBA seguía planificando la demanda a partir de las previsiones y, a pesar de sus mejores esfuerzos, no pudo elevar la precisión muy por encima del 68%.
Por último, la organización carecía de la visibilidad que necesitaba para gestionar bien el reabastecimiento. Así que, como muchos otros fabricantes que dependen de la planificación basada en pronósticos, tenían demasiado de los materiales equivocados y no lo suficiente de los correctos. Su red de planificadores se basaba en hojas de cálculo propias y llamadas de juicio para determinar lo que necesitaban pedir.
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Solución
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En 2016, el CCBA decidió examinar más de cerca la Planificación de Necesidades de Material Basada en la Demanda (DDMRP), una metodología de reabastecimiento que ajusta el reabastecimiento del inventario a la verdadera demanda del mercado. En octubre del mismo año, comenzaron a enviar planificadores a través de la capacitación, poniéndolos en el camino de convertirse en planificadores certificados impulsados por la demanda. Luego, en febrero de 2017, lanzaron su primer piloto en una planta embotelladora en Namibia. Esta planta enviaba más de 14 millones de cajas anuales a través de 135 SKUs.
En marzo de 2018, después de haber impartido capacitación a todo el grupo sobre la planificación basada en la demanda, la CCBA puso en marcha una solución de DDMRP basada en una hoja de cálculo en Kenya, Uganda, Etiopía, Ghana y Tanzanía. Sin embargo, en septiembre de 2018, la CCBA decidió que había llegado el momento de sustituir sus hojas de cálculo del DDMRP por una solución empaquetada que les ayudara a racionalizar sus operaciones de DDMRP para lograr mejoras aún mayores.
Tras una investigación exhaustiva que incluyó el desarrollo de una solución en la propia empresa, eligieron Replenishment+ de Demand Driven Technologies. Una vez más, la organización puso en marcha la solución en Namibia primero con resultados significativos, incluyendo una reducción del 29% del inventario total en los primeros dos meses.
Para CCBA, el viaje continúa. En el otoño de 2019, la organización implementó Replenishment+ en Uganda, Mozambique y Tanzania, y se planificaron más lugares.
Steven Wicks, Gerente de Planificación habla sobre el impacto que el DDMRP ha tenido en Namibia.
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Resultados con Replenishment+
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En los primeros dos meses:
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Materiales suministrados
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38%
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Roturas de stock
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from 18% to 5%
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Inventario total (según el sitio)
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27-38%
[/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=»1_2″ layout=»1_2″ spacing=»» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_color=»» border_style=»solid» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»20px» margin_bottom=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»true» border_position=»all» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»false» type=»1_2″][fusion_fontawesome icon=»fa-arrow-down fas» size=»45″ flip=»» rotate=»» spin=»no» link=»» linktarget=»_self» alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» iconcolor=»#6ebe69″ iconcolor_hover=»#6ebe69″ circle=»no» circlecolor=»» circlecolor_hover=»» circlebordersize=»» circlebordercolor=»» circlebordercolor_hover=»» icon_hover_type=»» animation_type=»» animation_direction=»down» animation_speed=»0.1″ animation_offset=»» /][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»true» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»true» type=»1_1″][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»left» size=»2″ font_size=»» animated_font_size=»» fusion_font_family_title_font=»» fusion_font_variant_title_font=»» line_height=»» letter_spacing=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» margin_top_mobile=»» margin_bottom_mobile=»» text_color=»» animated_text_color=»» highlight_color=»» style_type=»double solid» sep_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]
Esta implementación fue apoyada por
[/fusion_title][fusion_imageframe image_id=»5045″ max_width=»» sticky_max_width=»» style_type=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align_medium=»none» align_small=»none» align=»left» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»https://demanddriven.co.za/» linktarget=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://demanddriventech.com/wp-content/uploads/DDAfrica.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_color=»» border_style=»solid» margin_top=»50px» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» type=»legacy»][fusion_builder_row][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»0px» padding_top=»50px» padding_right=»» padding_bottom=»50px» padding_left=»» gradient_start_color=»#432d84″ gradient_end_color=»#2db5e7″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»90″ background_color=»#9c8fbe» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ type=»legacy»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»2_3″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»true» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»true» type=»1_1″][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]
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[/fusion_text][fusion_button link=»https://demanddriventech.com/pide-una-demostracion-2/?lang=es» text_transform=»» title=»» target=»_self» link_attributes=»» alignment=»center» modal=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» color=»green» button_gradient_top_color=»#9c8fbe» button_gradient_bottom_color=»» button_gradient_top_color_hover=»#ffffff» button_gradient_bottom_color_hover=»#ffffff» accent_color=»» accent_hover_color=»#9c8fbe» type=»» bevel_color=»» border_width=»2″ border_radius=»» border_color=»» border_hover_color=»#9c8fbe» size=»xlarge» stretch=»default» icon=»fa-desktop fas» icon_position=»left» icon_divider=»no» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Solicite una demo[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
