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Repetición de las consideraciones del seminario web La demanda impulsada por los productos de consumo

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Chad Smith, líder de pensamiento de Demand Driven y cofundador del Demand Driven Institute, hablará de sus experiencias y de las principales implicaciones de la metodología Demand Driven para la industria de los productos de consumo masivo. Los temas incluyen:

  • La falacia de las largas duraciones de congelación
  • Diseños básicos de modelos DDMRP de FMCG
  • El tipo correcto de agrupación…
  • Consideraciones sobre la secuenciación y la visibilidad
  • Impacto en el diseño de la instalación

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