Demand Driven Considerations for FMCG

Chad Smith, Demand Driven thought leader and co-founder of the Demand Driven Institute will discuss his experiences and key implications of the Demand Driven methodology for the FMCG industry. Topics include:

  • The fallacy of long freeze durations
  • FMCG basic DDMRP model designs
  • The right kind of batching
  • Sequencing considerations and visibility
  • Impact to facility design

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