In this podcast episode, CEO, Erik Bush joins Scott Luton and Greg White of Supply Chain Now. They discuss the planning challenges faced by companies trying to get ahead in a ‘VUCA’ world (Volatile, Uncertain, Complex and Ambiguous), why leading manufacturers like Michelin and Coca Cola Beverages Africa are turning to Demand Driven MRP (DDMRP) to optimize their supply chain management, and how supply chain leaders can challenge the status quo by fusing together the relevant aspects of conventional MRP with the pull-based approaches of Lean and TOC.
