In this panel discussion, DDI’s Co-founder Chad Smith, Debra Smith from CMG, CEO of Demand Driven Technologies Erik Bush, Deepak Mavatoor from TCS as well as Barry Anderson from Coca-Cola Beverages Africa take questions at our 2021 Global Conference. Bernard Milian from DDTech moderates the discussion. The group covers topics including, the role of Machine Learning and Artificial Intelligence in the Demand Driven Methodology, the role of forecasting, appropriate industries and/or applications for the Demand Driven Methodology, and lessons from the COVID-19 crisis.