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How to Manage New Product Launches with DDMRP

product launch ddmrp - hands and rocket

Orchestrating the launch of new products is one of the processes you need to define when designing your Demand Driven model. It uses special techniques for several reasons: Since this is a new product, you have no historical demand The uncertainty on the demand profile is greater than for a mature product There can be … Read more

Does DDMRP Apply to SMEs?

Agility is in the genes of SMEs  Small and medium-sized enterprises, or SMEs, are an essential component of the industrial and commercial dynamism of the global economy. The first characteristic of successful SMEs is agility: they rely on tight teams, interactions between industrial, technical, and commercial functions are permanent, and the silos are less compartmentalized than in many … Read more

Vendor Managed Inventory: Making It Work

The promise of Vendor Managed Inventory, or VMI, is great: by sharing information and responsibility, VMI seeks to establish a mutually beneficial relationship where both sides are able to more smoothly and accurately control the flow of materials in a supply chain. The reality is often more complicated. But first, a little history. In the … Read more

DDMRP for Pharmaceutical and Medical Device Companies

The global health crisis has shone a spotlight on pharmaceutical and medical device supply chains—and highlighted their fragility.  Yet long before the pandemic, the pharmaceutical industry was suffering severe shortages, even though drug stock-outs can be life-threatening for patients.  One may wonder about the dynamics that have led over the years to this situation: the … Read more

How to Manage Spikes in Demand

spikes in demand

What is the normal demand for a product, and what’s atypical? How can we size stocks according to demand variability and account for spikes in demand? These issues do not date back to the advent of DDMRP. However, DDMRP gives them a new framework by integrating the notion of “qualified demand” into the net flow … Read more

How to Simplify a Complex Supply Chain

If you live in an industrial or distribution environment, chances are that your product portfolios have multiplied over the last ten or twenty years. Marketing differentiation, personalization, configured items, depth of distribution networks: these are possibly tens or hundreds of thousands of references to manage.  In other words, there are tens or hundreds of thousands of references … Read more

6 Keys to a Successful DDMRP Supply Chain Transformation

DDMRP implementation has long been the domain of experimentation, pilots and deployments of limited scope. With a few exceptions, small and medium-sized enterprises, with faster decision-making processes, were the first a few years ago to adopt the methodology, as well as isolated sites of larger companies. Over the past two to three years, a new … Read more

Small Data vs Big Data for Supply Chains

Instead of Big Data, Why Don’t We Take Care of our Small Data First? Big data and advanced analytics are front page news in the supply chain and have been on the rise for years in the vocabulary of consulting firms and software vendors.  Accumulating masses of information, passing it through the mill of statistical … Read more

What is the Use of Forecasting?

If the forecasts are wrong, what is the point of forecasting?  The subject of forecasting has been stirring the supply chain community for ages. We have invested a lot, and continue to invest in this subject, with a renewed interest in the age of artificial intelligence, machine learning, big data. We are keeping our fingers crossed: perhaps … Read more

Group Planning: A Productive and Agile Supply Chain

Developing an agile supply chain means reducing lot sizes, reducing lead times, and increasing replenishment frequencies. All this is virtuous to speed up flows, but can conflict with real and legitimate production or transport constraints. If you’ve been involved in Lean initiatives, you’ve probably faced these trade-offs. Reducing batch sizes increases the number of changeovers, … Read more

Batching for DDMRP Flow: What is the Equation?

Four years ago I was invited to introduce DDMRP to a team from a medical device company, a subsidiary of a German group. Supply chain, purchasing, production, quality were in the room. They wanted to know more because they were suffering from long lead times, too much stock, unsatisfactory service levels, and faced many emergencies. The company had … Read more